The revitalization of the countryside will rejuvenate the country, and 2022 is a key year for the comprehensive implementation of the rural revitalization strategy. As early as 2020, in order to respond to the country's call for "rural revitalization", Yongbeida actively fulfilled its corporate social responsibilities, increased its efforts, and launched an exclusive section of the "Huimei Rural" shopping area specifically to support farmers, proposing " The "One Enterprise, One Village" assistance plan carries out targeted assistance work in remote and backward areas, and connects with the agricultural assistance projects specified in documents issued by the local government, the Rural Revitalization Bureau, and the Agriculture and Rural Affairs Bureau. It aims to help rural revitalization and will implement Real benefits and warmth are delivered to the hands of millions of farmers.

      Since 2020, affected by the COVID-19 epidemic, agricultural products in many places have been unsaleable to varying degrees. The e-commerce model has got rid of the constraints on the sales of agricultural products such as remote geographical location and inconvenient transportation conditions. Especially in the post-epidemic era, live broadcast e-commerce has suddenly emerged as a new trend. Yongbeida keeps up with the trend of the times and takes advantage of the empowerment of the digital economy to actively carry out new online shopping activities of "live broadcast + e-commerce". Through live broadcast, it inserts "cloud wings" for high-quality agricultural products and enables agricultural products from remote areas to enter the urban market. The "bridge" has greatly helped farmers alleviate the risk of unsalable agricultural products.

On the road of helping farmers, Yongbeida has shown its due responsibility. Assisting farmers is not only an important component of the 14th Five-Year Plan, but also a key issue in the development process of e-commerce companies represented by Yongbeida. It can be seen from every "Hui Mei Rural" project of Yongbeida that Yongbeida uses the new model of "e-commerce + live broadcast" to bring goods to local agricultural products, open up sales channels for rural products, and truly help local farmers increase their sales. , thereby driving farmers to become rich.

Helping farmers never stops

      At the National "Two Sessions" in 2022, Premier Li Keqiang pointed out in the "Government Work Report" that society needs to vigorously carry out the "Thousands of Enterprises to Prosper Tens of Thousands of Villages" action to help farmers and improve rural self-development capabilities. In order to implement the practical action of "Ten Thousand Enterprises Prosper Ten Thousand Villages" of mutual prosperity and win-win, entrepreneurs need to actively participate in the rural revitalization strategy, help rural areas develop their economy, and then achieve the goal of mutual prosperity. The social responsibility of enterprises is reflected in this place, sensing the big needs of society and promoting and solving problems based on their own advantages.

      In line with the current situation, Yongbeida has never stopped on the road of helping farmers since its establishment. Always keep in mind the social responsibilities that an enterprise should have, care about the epidemic-stricken areas in Hubei, provide online sales channels for Hubei's unsalable agricultural products, help farmers solve the problem of nowhere to sell agricultural products, and bring warm care to tea companies and tea farmers in Hubei , to help resume work and production. In addition, Yongbeida took advantage of the harvest season to hold an outdoor live broadcast in Zhizheping Village in Hubei to promote the development of the high mountain cold water rice industry, shine brightly on the road to help rural revitalization, and strive to increase farmers' income and become rich.

      On May 13 this year, the "'Qingyun China' Yangxian Organic Fruit and Vegetable Festival and Rural Revitalization and Agriculture Aid E-commerce Live Broadcast Promotion Conference" hosted by Shaanxi Yongbeida E-Commerce Co., Ltd. was grandly held in the three halls and one center of Yangxian County, Hanzhong, Shaanxi . Mr. Wang Jiwei, President of Shaanxi Yongbeida E-Commerce Co., Ltd., said at the meeting that Yongbeida is a national enterprise committed to exploring new e-commerce operation and maintenance models, focusing on creating a benign closed loop of consumption ecology, developing large-scale comprehensive commercial platforms, and helping rural areas. Revitalization has always been one of the corporate missions. Based on its own characteristics and advantages, Yongbeida will develop new e-commerce formats, assist in the deep processing of rural specialty agricultural and sideline products, increase the added value of agricultural products, enhance the brand influence of agricultural products, and help rural revitalization.

Bravely be the vanguard of helping farmers

      As the old saying goes: It is better to teach a man to fish than to teach him to fish. In the process of organizing and participating in many assistance activities, Yongbeida discovered that only opening up the sales of local agricultural and sideline products through e-commerce channels can only solve temporary worries, but treating the symptoms may not necessarily cure the root cause. In this regard, after constantly summing up experience, Yongbeida proposed the "One Enterprise, One Village" plan based on the "Huimei Rural" agricultural assistance project, aiming to help rural areas further upgrade their industries and help rural areas accelerate the integration of primary, secondary and tertiary industries according to local conditions. , more effectively assist rural revitalization. In this way, it will not only help local rural areas transform into modern digital e-commerce, support and guide farmers to learn modern e-commerce operations, but also help establish and improve a logistics system.

      In just two years, as a private enterprise that has always been concerned about "rural revitalization", Yongbeida has abruptly created a Yongbeida model of rural revitalization in which "10,000 enterprises prosper 10,000 villages". The combination of online and offline sales, self-contained sales, and rich products not only solve the sales of agricultural products, but also provide a road to wealth for more farmers and enterprises. "The social value of a company lies in its ability to perceive the big needs of the entire society, and based on its own business advantages, help this demand or social goals move forward." The person in charge of Yongbeida platform mentioned: "Yongbeida Lead by example, actively respond to the general policy of rural revitalization, focus on e-commerce to help farmers, and promote agricultural transformation and upgrading."

      In 2022, Yongbeida will, as always, actively respond to the country's call, fulfill its corporate social responsibilities, develop new e-commerce formats based on its own resources and advantages, assist in the deep processing of rural characteristic agricultural and sideline products, increase the added value of agricultural products, and enhance the brand influence of agricultural products. Effectively realize the transition from "assist sales" to "industrial collaboration", comprehensively promote the digital transformation of the industrial chain and supply chain, accelerate the transformation and upgrading of traditional agricultural industries, and help rural revitalization.